How-to

How to transfer YouTube channel ownership safely

By YT Loaded · 29 September 2026

Whether you hired someone to build your channel or you're passing it to a business partner, never share a password. YouTube has a built-in way to transfer ownership.

Why not just share the login?

Sharing a Google login is risky. Password and phone changes from a new location often trigger security locks, and the old owner may still have recovery access. Brand Account ownership avoids all of this.

Step 1: Make sure the channel is a Brand Account

Brand Accounts can have several owners. If the channel was created as a separate channel under Add or manage your channel(s), it's already a Brand Account.

Step 2: Invite the new owner

1. Go to myaccount.google.com/brandaccounts and choose the channel.
2. Click Manage permissions → Invite new users.
3. Enter the new owner's Google email and set the role to Owner.
4. They accept from the email Google sends them.

Step 3: Wait 7 days, then make them primary owner

Google requires a new owner to have been an owner for at least 7 days before they can become the primary owner. After that, open Manage permissions, choose Primary owner next to their name and confirm with Transfer.

Step 4: Remove the old owner

Once the transfer is done, the previous owner can be removed, or kept on as a manager if they're still helping with uploads.

This is exactly how we hand over every channel we build: our clients own 100% of it, and no passwords ever change hands.