Guide

How to start a YouTube channel for your business

By YT Loaded · 29 September 2026

YouTube is the world's second-biggest search engine, and most of your competitors still aren't on it. Here's how to set up a business channel properly, step by step.

1. Use a Brand Account, not your personal profile

Create the channel as a Brand Account. It has its own name and logo, can have several owners and managers, and can be handed over later without sharing any passwords. In YouTube, go to Settings → Add or manage your channel(s) → Create a channel.

2. Pick a name and handle people can find

Use your business name. Your handle (the @name) should match it as closely as possible, because it becomes part of your channel's web address and shows on every video and comment.

3. Brand it so it looks established

• Profile picture: a simple logo that's still clear when it's tiny. Avoid small text.
• Banner: 2560 × 1440 px, with the important part in the centre 1546 × 423 px, since that's all phones show.
• Consistent colours across the banner, logo and video covers.

4. Fill in everything in the About section

Write a description that says what you do, who you help and where you are, in plain words people would search for. Add your website link and a business email so customers can reach you.

5. Don't launch empty

A channel with no videos looks abandoned. Before you share it, have at least 10 videos live. Short-form videos (Shorts) are the fastest way to get there: they're quick to make and YouTube shows them to people who don't subscribe to you yet.

6. Post on a schedule

Consistency matters more than any single video. Schedule your videos in YouTube Studio so the channel keeps posting even on busy weeks. Once a day for Shorts, or a few times a week, is a good start.

7. Link it everywhere

Add your channel to your website, Google Business Profile, email signature and other social accounts. Every link helps customers and search engines find it.