Ideas
30 YouTube Shorts ideas for small businesses
The hardest part of YouTube Shorts is knowing what to post. These ideas work for almost any small business, and each one takes less than a minute to watch.
Behind the scenes
- Opening up in the morning
- How a signature product is made
- A day in the life of your team
- Unboxing a new delivery or stock
- Setting up for a busy day
- Cleaning or maintenance, which is oddly satisfying to watch
Before and after
- A transformation: hair, a car, a garden, a room
- A repair from broken to working
- An empty plate to a finished dish
- A messy space to an organised one
Answer questions
- Your most-asked customer question
- "How much does it cost?", explained honestly
- A common myth in your industry, busted
- What to look for when choosing a business like yours
- A mistake customers often make, and how to avoid it
Quick tips
- One tip in 15 seconds
- A tool or product you recommend
- How to care for something after buying it
- A seasonal tip
- "3 things I wish customers knew"
Show your products
- A new product reveal
- A product in action
- Comparing two options side by side
- Your best-seller and why people love it
- What you get for your money
Build trust
- Meet the owner
- Your story in 30 seconds
- A happy customer (ask first)
- A milestone: first sale, 100th customer, an anniversary
- A local event or community project
Make every Short count
- Hook in the first second: big text on screen that makes people stop scrolling.
- Add captions, because many people watch with the sound off.
- End with a next step, like your website or "follow for more".
Want this done for you?
We build brand-new YouTube channels for businesses: branding, full setup and 10, 30 or 60 original Shorts, scheduled to post. You own it 100% at handover.
See packages